Found a lot of images with quotes associated with this month’ World Environment Day?
What do you think of this phenomenon? Isn’t engaging & touching to see such messages?
That’s visual marketing effect! And, the same effect can be created to Facebook marketing.
Facebook marketing has a secret that people rarely know – It is adjustable forimage-centric marketing. Image-centric or visual marketing is good to be applied to Facebook, although most marketers are prone to use it for text content. What’s so good about images on Facebook?
Visual communication is the nature of human being. People like to see images instead of read texts of any length. That’s why Instagram or Pinterest has been dramatically placed on the top list of social media after Facebook and Twitter – in no time. Marketers must see a shift of consumers’ interest from blogs to Facebook, to twitter, and lastly to Instagram. Text contents started losing its appeal and are being replaced by image contents, instead. So, if you ever think that images are just an addition of your long texts, it goes the other way around now. Your texts become an addition to your marketing images – be it quote images, product images or informative images. This strategy can help you emphasize the quality of Instagram on Facebook.
No convinced yet? Here are more reasons why images are essential for your Facebook.
1. Texts with images get 94% more views
2. Press releases with images get 45% more views
3. Images added for product details add 60% more business interactions
4. Images added for product details add 67% more sales
5. Images’ engagement rate is 0.37% while texts’ is 0.27%.
Still, not all images are worth posting. The images should be inspiring, original, relevant and sharable. Additionally, the posting should be consistent and timely as well.
If marketers know the secret, it is likely that their traffic and sales will be skyrocketing. Some of you may not be too keen in the process so it is better to let www.juicegraphic.com help you with the work for a stress-free option.