Is SEO really all about Content Marketing? Let’s try and understand this theory.

Everyone who is related to the SEO industry is confused, if SEO and Content really work in tandem. Questions like how do they work together? Can we force them to work together? All this confusion we try to clear out by believing in the fact, that why SEO is all about Content.

Issue at our hand: SEO and Content are not same

The main issue which people are facing regarding this concept is that, they believe SEO and Content Marketing both are the same. SEO and Content are two different concepts and they work together in different ways.

Content Marketing on its own cannot overtake SEO. Content marketing, if is successful then it is because of SEO only.  Both these are not different individuals, but two separate personalities of an individual.

Reality check: SEO and Content Marketing Major Differences

SEO and Content might work together but there are a lot of differences between the two:

  • SEO is limited, but is more technical.
  • Content Marketing is a vast concept, with more of a comprehensive view.

Success factors for both SEO and Content marketing:

  • SEO can be used beyond its limits, when used its technical aspect with content marketing.
  • Content marketing on the other hand can be successful when SEO techniques are used with it.


What makes SEO and Content Marketing come together?

SEO demands requirements and Content is the medium for fulfilling those needs of SEO.  We will be discussing some scenario’s which would prove that SEO and Content can work together.

SEO needs content. Content Marketing is all about content:

SEO can’t be done without having content in its marketing techniques. Words, articles, blogs all are required to carry out SEO techniques.  So whenever SEO requires content, it is Content Marketing which is ever present for SEO.

SEO requires keywords.  Keywords are most used in content:

Everyone knows that keywords are the most important component of SEO marketing. Finding, using and optimizing keywords, is what is done in SEO. In order to apply these techniques it is important to formulate these and then optimize them. Content Marketing again comes in handy, as it will only use these keywords in a way that it can be marketed.



One cannot be a SEO, if one is not a content writer. On the other one cannot be a successful content writer, if one is not into SEO. The matter of fact is, one needs to be good with these concepts in order to be successful in this industry. Content marketing is required to carry out SEO techniques and vice versa.

One needs to include content while carrying out a SEO process, as it wouldn’t be possible to complete the process if content is not included. The same applies when the process of content is being carrying out.

All in all it is clear that SEO and Content Marketing complement each other so well, they can’t be separated and both are crucial for each other’s success. is one such Unique Creative Agency that make these two concepts work together.

Are Mobile Friendly Websites Important?

In this fast moving world, where everything is going at a different pace to catch up, one is always trying to catch up with the fast moving time. The time has evolved and with that technology also has moved on. In early 90’s computers were considered to be the most advanced technology. There were approximately 1 million websites in 90’s and the numbers increased in the next years around 150 million. Mobile friendly websites are rapidly growing with the same growth rate of websites in early 90’s.  So it is said that by this growth rate by the year 2017 there would be 150 million mobile friendly websites.

This rapid change in web business has left no options for companies but to adapt to this change. Nowadays everyone wants to be updated about things all the time. Mobiles are a very powerful mode of communication and source of information for every individual. It is said that if you can get your customer’s attention on their phones then you have them on all the platforms that you want them to be on.

What is the need of having a mobile friendly website?

Evolution of smart phones: As compared to earlier times, smart phones have now become affordable for people to get one. These phones are compatible for browsing purposes. The sales of smart phones are increasing every year, so keeping that in mind companies should create websites accordingly.

Mobile Internet Popularity: Referring to the stats, 40% people who are having a smart phone use it for online purposes and the rest will at least try to go online once a day. This presents a big opportunity for companies to grab and to basically understand the need of mobile friendly websites.

Cost Effective Option: Mobile phone screens are much smaller than computer screens. So the option of having a mobile friendly website is much cheaper than a normal website.

Rise of GPS Technology: Every smart phone nowadays has a GPS option in it. It has made life very easy for a user. GPS is usually used to find nearby things or places, whichever they intend to find. If a company is not having a mobile friendly website, then they would never be found if a user try’s to find it using a GPS.

SEO Friendly: If a company is having a mobile friendly website, then SEO can help in improving their rankings on SERP’s like Google, Yahoo & Bing.

It is very difficult to overlook these and all other reasons of having a mobile friend website. Every year there is an evolution in the technology world, to keep up with the pace companies need to focus on these factors. Having a mobile friendly site will benefit a business in ways which are beyond their imagination. is one such Unique Creative Agency which will develop your simple idea into a totally different Digital Experience.

Failed in Social Media Marketing? Understand These Principles More…

Social media marketing is so tempting. It’s the latest, the freshest in digital marketing.
Professionals, novices, all are tempted to its advantages.
But, why haven’t you see success in it? Is it something wrong in the implementation?

How many years has social media marketing been in the industry? It’s uncertain, but of course, it is not as old as other models of digital marketing such as affiliate marketing and email marketing. Being so new, the marketing has shown a great potential for a boosted traffic.

In the practice, social media marketing can be complicated and tiresome. A lot of newcomers in social media make rapid changes in the implementation here and there. You were once confident with your strategy and have been putting much effort on it; but after a month or two, the strategy you are proud of becomes old-fashioned, not applicable anymore. What’s wrong with that? Who’s wrong?

Instead of wasting time for finding the culprit, here is better that you understand the principles or fundamentals of social media marketing more. A comprehensive understanding about them will make you stand out among your competitors, no matter what.

Before determining which strategy to apply, keep the principles in your mind. They are:
1. Listening. Listen and join discussions with customers to read their needs and behaviors.
2. Focus. Use one or two channels with the highest percentages of audience, only.
3. Quality. 1,000 strong connections are better than 10,000 passive connections.
4. Patience. Nothing can be achieved overnight.
5. Compounding. High quality contents are new entry points for better positions in SERP.
6. Influence. Connect with online influencers and build relationships with them.
7. Value. Add value to every conversation, make it rich.
8. Acknowledgement. Acknowledge your customers.
9. Accessibility. Be available to audience.
10. Reciprocity. Share and talk about others’ content.

Sounds like complicated and a lot of tasks? Of course, you do not have to bother yourself with all of them if is right in front of you. They are professional and keen in optimizing your social media accounts to the fullest.

Happy New Year, Time for Better Tactic, Better SEO, Better Profit!

A year has been passed. 365 days of efforts have been invested in your online business.
Is the result good? Or, bad?
Had you set up a good tactic for your SEO? If not yet, it’s another year to do it.
SEO is everything; you will never want any opportunity to slip away from you due to ineffective SEO, won’t you?

Are you a practitioner in ecommerce? Then, SEO is your best friend. Your online stores, official webs, or applications will hardly be sold without beingvisible, being noticed by consumers. SEO is the king of all techniques, strategies or methods to make your business visible and noticed. So, don’t you ever look it down because the result will be a fatal decline, if not a total loss, of is a professional SEO expert. They will design a SEO tactic perfect for your specific business.

So, how influential is SEO for your business? In what ways?

SEO should be the core of your digital marketing approach because:

  1. It gives good visibility
    SEO makes your business appear on the SERP, like Google, Yahoo!, and Bing. The more often you appear there, the higher probabilities consumers will buy your products or services.
  2. It gives good credibility
    SEO increases your sales in almost no time – that’s for sure. The more sales people make over your products or services, the more reviews can be gained. Positive reviews are sort of achievements on the internet. How about the negative? Take it as a booster to evaluate and improve the quality of your products or services.
  3. It gives more convincing marketing
    Want to disregard one of the best ROI’s in advertising? Of course, not. SEO is the highest in ROI. It is good to promote products or services – much better than traditional offline marketing. With your business appearing on the SERP often, consumers will be confident to make purchases.
  4. It gives high traffic
    What if your visitors or buyers tell more friends about your business, or to take a look at your web? It’s a higher traffic.
  5. It gives more income fast
    SEO gives an unbeatable insight to the consumers to buy your products or services. More sales, more profit!

Now, refresh your SEO tactic. Lose some, add some. Consult your business

Is Social Media Marketing Just a Trend?

Are you one amongst those who use social media for your tactical plan in your search for traffic?
Why do you harbor your hope on it? Is it because of the popularity?
What do the experts and surveys say about social media marketing?
One by one, your curiosity will be answered…

Social media have been part of today’s people’s lifestyle. It indicates that the media are a potential for marketing. BUT, again, it’s prone to be lifestyle-like, which can come and go rapidly. What if the period of the popularity is much shorter than what you expected it?

Fortunately, a lot of surveys show the opposite, breaking the doubts over the use of social media in digital marketing. This contradictory issue is starting to fade away as numerous surveys show positive results & bold statements about how effective social media marketing is!

In 2014, Hubspot, for instance, reported that 92% of their respondents, who are marketers, felt the effectiveness of social media for their business. 80% of them got increased traffic to their web after some time plunging into the marketing.

It is NOT just a trend. Moreover, there are practical, technical reasons why social media will be able to adapt the changes in the world of digital marketing. Here are 10 reasons why the media will always be people’s interest and able to survive. They:
1. Increase brand recognition
2. Give more opportunities
3. Improve brand loyalty
4. Increase conversion rate
5. Increase brand authority
6. Increase inbound traffic
7. Increase SERP ranking
8. Richer costumers’ experience
9. Deeper costumers’ insights
10. Lower marketing cost

It’s hard to disregard the long list of the significances of social media in ecommerce, especially, that social media give many appealing features to the web such as increased SERP ranking, inbound traffic and conversion rates! Really good for SEO! The opportunities should never be missed because of the lack of knowledge about social media. Leave it to an expert that knows what to do and how to do it properly.

How Significant Is Website Development for Your Business on the Internet?

Happy Internet Day!
The internet has been home to thousands of enterprises throughout the world.
Through their webs, they aggressively expand their business to grab the used-to-be-unreachable markets in other part of the globe.
How good is your web in supporting your business? Reveal the answer now…

An official web is your ‘front desk’ welcoming visitors (or potential buyers), listening them, and engaging them into your products or services. Webmasters suggest that a professional web should be clean in design, good in performance, and easy in navigation. Of course, a poorly-designed web with a complicated navigation which goes down every once in awhile will never leave a good impression to visitors. That’s the last thing you ever want to happen to your web.

Your dedication and consistency in business, in serving your costumers, is visually reflected by your web’s performance. Customers or partners will expect your web to run smoothly on a regular basis. And, to meet their expectation, web development is there!

Web development, and web maintenance, makes your web regularly updated in terms of content and programs run on the web. Additionally, it keeps the security of the web and increases visitors’ experience. Of course, you want to leave a remarkable impression in your visitors’ mind by developing some specific features that will make every activity able to be done by visitors, or administrators, simpler and quicker.

Regular check, content submission and backup process are the basic steps in the web maintenance. They should be performed on a regular basis. Seems so simple? In fact, every step of the process contains a lot of smaller tasks that can put your whole system at risk if properly done. That barely explains why many business owners are reluctant to do it on their own.

Trusting the maintenance and development of their web to a professional such as is much preferable for sure. In the professional’s hands, you will never put your web at risk and, at the same time, you can invest your valuable time in other business activities.

Ever Think of Video Advertising? Rethink It Again This Month!

Often bought a product for its inviting, tempting ad?
If your answer is a YES, it is likely that you understand the excellence of video advertising in marketing.
Not a corporate and not yet feeling the necessity of commercial videos for your business?
Keep on reading and you’ll make up your mind in a blink of an eye.

In many cases, video advertising is often associated with TV ads – in fact, it is much BIGGER than that. The lack of comprehensive knowledge about video advertisement is reasonable, seeing that people often look down themselves and think how complicated, sophisticated video-making is going to be!

Well, such a mind-set takes you nowhere, and WORSE, you are missing up some great opportunities.

A global survey conducted by eMarketer reported that video advertising earns the biggest in digital advertising revenue in 2013. A lot of opportunity seekers use this marketing for its high CPM (Cost per Thousand Views) which is averagely 5-10 times the traditional ads’.

Youtube, Google, Yahoo!, Facebook, Comcast, and AOL are some of mega companies that are appealed by the marketing. In 2014, major deals associated with video content and media are made by the companies. So, who are us, to doubt on their deals, anyway? Isn’t it a time to follow their path?

A professional SEO service like can make you find the treasure even faster and more focused without hassle and stress This year, as predicted, video advertisement is dramatically growing. Youtube is an instance. The benefits are much more appealing than ever like:
– targeting potential buyers effectively
– expanding a market aggressively
– increasing conversion rates
– conveying strong messages to consumers
– increasing sales
– boosting probabilities of future purchases
– building consumers’ confidence in purchases
– building consumers’ trust in a brand
– engaging viewers emotionally
– supporting SEO

SEO is fundamental for ecommerce, and an effective SEO is like a map to a treasure on the ocean! You, marketers, will have to do your best in SEO to dig up the treasure.

How Ecommerce Is Better Than Conventional Business?

Ecommerce has been an interest of business owners worldwide since its presence.
Is it better than conventional business? How is it better than the other?
Knowing how many pluses of it may renew your faith in it.

It is obvious that ecommerce and conventional business are different. Each is unique, despite their shared similarities. Both are aimed to engaged qualified customers and build brand awareness in the targeted market. If combined in a right proportion, ecommerce and conventional business can complement and perfect each other very well.

Still, marketers are curious about their differences, and what is better than what. In most cases, almost all, ecommerce is better than conventional business. Here are explained why ecommerce is steps ahead of conventional business.

  1. E-commerce is cost-effective
    Compared to conventional businesses that require premises, overhead, business permits, a large number of employments, ecommerce needs fewer requirements. Usually, you can even reduce your costs by computerization.
  2. It can reach qualified customers
    Ecommerce is right on the internet, whether potential buyers are there to seek for their needs. It’s like they are seeking you, instead. What you have to do is finding a way to be found.
  3. It can engage the customers
    Ecommerce has a lot of ways to engage customers – an attractive web design, a 24/7 customer support, coupons, quizzes, etc. All of hot offers are reachable for your customers too. It’s perfect!
  4. The result is measurable
    Ecommerce is close to technology. The advancement of technology always gives benefits for it including the innovative tools that support digital marketing.
  5. The result is terrific in brand development
    Ecommerce has a global market. You can apply various techniques, strategies or methods to noticed, known by the market. Fail in one technique? Hundreds of techniques are waiting.

There are a lot more benefits of ecommerce you can find out, after experiencing it by yourself. Do you want to online your business now? will show you how to make it a start.

Youtube, a Right Marketing Channel for the Creative Ones?

In the Youth Day, it is good to know what youth can possibly mean: aggressive, fast, creative and fresh!
The creative quality, more or less, are possessed by young marketers.
If you are young – feeling or thinking as a young – Youtube can possibly the best challenge for you.

Many marketers, especially those who work in the creative industry, often take advantage of Youtube as their favorite marketing channel. Viewership on Youtube can be a good booster for traffic transferred to other channels such as blogs or webs. Thus, the loyalty and strength of viewership on Youtube is what every marketer should seek, not merely a fantastic number of viewers. Getting loyal subscribers is really, really important.

So, what you should do to turn your views into your subscribers? Is there any trick? Well, it is not even a trick as you may ever think. Your channel and videos are likely to enjoy numerous subscribers if your videos are remarkable,consistent and provide value. With the 3 qualities, you can feel rejoice of getting subscribed by people who will regularly watch, comment and share your videos.

Therefore, you can take the 5 simple steps to engage as many as prospective subscribers:
1. Invite them explicitly in words to subscribe your channel
2. Use “click to action” or “call to action” annotations on your videos
3. Embed your videos on blogs or webs
4. Utilize “Featured channels”
5. Interact with your subscribers or other Youtube users.

The steps are simple, yet effective. They take no time and not much effort till you get the desired fruit – an increased number of subscribers. What if you are kind of a busy person? At the time, you can always leave the work to a professional such as that can give you a desirable result without you sacrificing your time.

Keys to Successful Email Marketing & Increased Sales

More and more marketers consider email marketing being applied in their marketing strategy.
A question lingers…Is it effective? How to make it effective?
Let take advantage of the Friendship Day to send an effective email to your potential customers.

Email marketing, compared to other models of marketing, gives a chance of wide distribution of information to many customers or subscribers. Today’s email marketing is more creative and innovative, not just a bunch of information about your products, services, deals or company. A unique approach is required to make a strategy that is efficient and effective. Certain types of email, for instance, will be just suitable for certain types of products or services. Mortgage emails will be different from moving-service emails; moving-service emails will be different from beauty-care emails, and so on.

Marketers should be keen in determining what type of email they need. What features should the email have? What words should be put on it? A lot of considerations must be put into account.

To make it easier, there are 6 major aspects you can consider:
1. Geographic select
2. Demographic select
3. Append phone number
4. Price
5. Method of payment
6. Delivery

Most of the times, your chosen email needs some optimization to engage readers’ mind and emotion, and increase possibilities of sales. Some qualities should be possessed by the email like a focused content, customized features, a brand name in the subject line, an attractive design, an appropriate delivery time, a clear call-to-action, emotionally-appealing headlines, persistence, etc.

All of them seem like a lot of tasks to do on your own. You can’t invest all of your precious time in them, and you are likely to need the help, the expert in email marketing. And, let them give you effective marketing and peace of mind.