Is SEO really all about Content Marketing? Let’s try and understand this theory.

Everyone who is related to the SEO industry is confused, if SEO and Content really work in tandem. Questions like how do they work together? Can we force them to work together? All this confusion we try to clear out by believing in the fact, that why SEO is all about Content.

Issue at our hand: SEO and Content are not same

The main issue which people are facing regarding this concept is that, they believe SEO and Content Marketing both are the same. SEO and Content are two different concepts and they work together in different ways.

Content Marketing on its own cannot overtake SEO. Content marketing, if is successful then it is because of SEO only.  Both these are not different individuals, but two separate personalities of an individual.

Reality check: SEO and Content Marketing Major Differences

SEO and Content might work together but there are a lot of differences between the two:

  • SEO is limited, but is more technical.
  • Content Marketing is a vast concept, with more of a comprehensive view.

Success factors for both SEO and Content marketing:

  • SEO can be used beyond its limits, when used its technical aspect with content marketing.
  • Content marketing on the other hand can be successful when SEO techniques are used with it.


What makes SEO and Content Marketing come together?

SEO demands requirements and Content is the medium for fulfilling those needs of SEO.  We will be discussing some scenario’s which would prove that SEO and Content can work together.

SEO needs content. Content Marketing is all about content:

SEO can’t be done without having content in its marketing techniques. Words, articles, blogs all are required to carry out SEO techniques.  So whenever SEO requires content, it is Content Marketing which is ever present for SEO.

SEO requires keywords.  Keywords are most used in content:

Everyone knows that keywords are the most important component of SEO marketing. Finding, using and optimizing keywords, is what is done in SEO. In order to apply these techniques it is important to formulate these and then optimize them. Content Marketing again comes in handy, as it will only use these keywords in a way that it can be marketed.



One cannot be a SEO, if one is not a content writer. On the other one cannot be a successful content writer, if one is not into SEO. The matter of fact is, one needs to be good with these concepts in order to be successful in this industry. Content marketing is required to carry out SEO techniques and vice versa.

One needs to include content while carrying out a SEO process, as it wouldn’t be possible to complete the process if content is not included. The same applies when the process of content is being carrying out.

All in all it is clear that SEO and Content Marketing complement each other so well, they can’t be separated and both are crucial for each other’s success. is one such Unique Creative Agency that make these two concepts work together.

Are Mobile Friendly Websites Important?

In this fast moving world, where everything is going at a different pace to catch up, one is always trying to catch up with the fast moving time. The time has evolved and with that technology also has moved on. In early 90’s computers were considered to be the most advanced technology. There were approximately 1 million websites in 90’s and the numbers increased in the next years around 150 million. Mobile friendly websites are rapidly growing with the same growth rate of websites in early 90’s.  So it is said that by this growth rate by the year 2017 there would be 150 million mobile friendly websites.

This rapid change in web business has left no options for companies but to adapt to this change. Nowadays everyone wants to be updated about things all the time. Mobiles are a very powerful mode of communication and source of information for every individual. It is said that if you can get your customer’s attention on their phones then you have them on all the platforms that you want them to be on.

What is the need of having a mobile friendly website?

Evolution of smart phones: As compared to earlier times, smart phones have now become affordable for people to get one. These phones are compatible for browsing purposes. The sales of smart phones are increasing every year, so keeping that in mind companies should create websites accordingly.

Mobile Internet Popularity: Referring to the stats, 40% people who are having a smart phone use it for online purposes and the rest will at least try to go online once a day. This presents a big opportunity for companies to grab and to basically understand the need of mobile friendly websites.

Cost Effective Option: Mobile phone screens are much smaller than computer screens. So the option of having a mobile friendly website is much cheaper than a normal website.

Rise of GPS Technology: Every smart phone nowadays has a GPS option in it. It has made life very easy for a user. GPS is usually used to find nearby things or places, whichever they intend to find. If a company is not having a mobile friendly website, then they would never be found if a user try’s to find it using a GPS.

SEO Friendly: If a company is having a mobile friendly website, then SEO can help in improving their rankings on SERP’s like Google, Yahoo & Bing.

It is very difficult to overlook these and all other reasons of having a mobile friend website. Every year there is an evolution in the technology world, to keep up with the pace companies need to focus on these factors. Having a mobile friendly site will benefit a business in ways which are beyond their imagination. is one such Unique Creative Agency which will develop your simple idea into a totally different Digital Experience.

Is Your Digital Marketing Strategy Going to Gain Success This April?

It may be a repetitive question you always ask to yourself every month…
Digital marketing seems to be an entrance door where all possibilities can find its path to reality. Lots and lots of strategies are exposed to you by experts, webmasters and other guru.
But, what is digital marketing, again? Perhaps, knowing better the essence of the marketing will lead you to the success this month.

April Mop is getting passed by, so let us step forward and leave our silliness behind. What silly things, by the way? If you count yourself a good marketer, you better eliminate some of devices or social media channels you use now – a marketer often has a lot of channels than they need). Regardless the advancement of technology that makes things handier and more practical, using a bunch of platforms to market your products or services is not a wise decision.

Webs, apps, social networks (Facebook, Twitter, Instagram, Youtube, etc), you can have it all BUT can’t be the best of all. Each of the platform works on its specific way that requires different ways of analysis, application and evaluation. You need a unique strategy for each of them! No one can handle that without a mess here and there. So, choosing one where you have an expertise at is much, much better.

One or two social network with a focus can give you deeper insights about your customers. You can build relationships with your consumers and interact with your partners. The relationships and interactions will show you better knowledge about your customer behavior as well as preferences that is crucial for the next decision-making.

With a more focused approach in digital marketing, success is no doubt yours IF you have the other keys:

  1. Professional customer management
  2. Dynamic customer interactions
  3. Balanced analysis

Your interactions with customers or partners will require an ability to manage them so you will never leave even a bad impression. At last, a good analysis of the customer behavior and preferences will get you closer to success.

Need a firm that can help you apply the keys to your business? has all of the expertise and experience

Should You Turn Your Head to Google Adwords and Leave Organic SEO, Today?

A classic battle of organic SEO and Google Adwords in the search of organic traffic…
Who’s got to win the hearts in the empire of internet marketing?
What weapons does each have to give us, marketers, the most benefit?

A long, tiresome debate has been on the air for such a long time – that is whether or not a marketer should give Google Adwords a chance. Organic traffic is the most tempting, ultimate goal of those who run the ups and downs of digital marketing, e.g. social media marketing, affiliate marketing, email marketing.

At one point, it is hardly denied how the organic traffic obtained from fresh, well-applied SEO could bring out the highest number of visitors. Nothing can beat it, even if all non-organic search channels – that are obviously fresher – are combined. Of all, organic SEO standouts all alone for a reach of 51%! And, as ever before, the hospitality industry has been enjoying the fruits: more traffic, a higher conversion rate, more sales, more PROFIT.

So, what if combined with Google Adwords? Wouldn’t it be a fantastic number of traffic flooding in your web?

It’s a fine idea, anyway. is a right partner to plunge into the battle of internet marketing, and bring out the victory. People are starting to dump organic SEO for Google Adwords while, you see, no wrong is about the SEO. Yes, Google Adwords gives more visitors, more display networks, more room for rapid changes, and, more importantly, more value of time. While organic SEO, slowly but surely, are drawing in the traffic into your web, Google Adwords floods it in no time!

BUT, just like a viral growth of Youtube videos, for instance, the fruits of Google Adwords do not last long. Organic SEO has a stronger base of all, which stands long and lasts long for good. A combination of both organic SEO and Google Adwords is powerful – sharp as a sword, fast as an arrow. Together, they are the emperor of both worlds: long-term and short-term marketing.

Want to feel the fruits of this powerful combination? Let’s contact us.