Failed in Social Media Marketing? Understand These Principles More…

Social media marketing is so tempting. It’s the latest, the freshest in digital marketing.
Professionals, novices, all are tempted to its advantages.
But, why haven’t you see success in it? Is it something wrong in the implementation?

How many years has social media marketing been in the industry? It’s uncertain, but of course, it is not as old as other models of digital marketing such as affiliate marketing and email marketing. Being so new, the marketing has shown a great potential for a boosted traffic.

In the practice, social media marketing can be complicated and tiresome. A lot of newcomers in social media make rapid changes in the implementation here and there. You were once confident with your strategy and have been putting much effort on it; but after a month or two, the strategy you are proud of becomes old-fashioned, not applicable anymore. What’s wrong with that? Who’s wrong?

Instead of wasting time for finding the culprit, here is better that you understand the principles or fundamentals of social media marketing more. A comprehensive understanding about them will make you stand out among your competitors, no matter what.

Before determining which strategy to apply, keep the principles in your mind. They are:
1. Listening. Listen and join discussions with customers to read their needs and behaviors.
2. Focus. Use one or two channels with the highest percentages of audience, only.
3. Quality. 1,000 strong connections are better than 10,000 passive connections.
4. Patience. Nothing can be achieved overnight.
5. Compounding. High quality contents are new entry points for better positions in SERP.
6. Influence. Connect with online influencers and build relationships with them.
7. Value. Add value to every conversation, make it rich.
8. Acknowledgement. Acknowledge your customers.
9. Accessibility. Be available to audience.
10. Reciprocity. Share and talk about others’ content.

Sounds like complicated and a lot of tasks? Of course, you do not have to bother yourself with all of them if is right in front of you. They are professional and keen in optimizing your social media accounts to the fullest.

How Ecommerce Is Better Than Conventional Business?

Ecommerce has been an interest of business owners worldwide since its presence.
Is it better than conventional business? How is it better than the other?
Knowing how many pluses of it may renew your faith in it.

It is obvious that ecommerce and conventional business are different. Each is unique, despite their shared similarities. Both are aimed to engaged qualified customers and build brand awareness in the targeted market. If combined in a right proportion, ecommerce and conventional business can complement and perfect each other very well.

Still, marketers are curious about their differences, and what is better than what. In most cases, almost all, ecommerce is better than conventional business. Here are explained why ecommerce is steps ahead of conventional business.

  1. E-commerce is cost-effective
    Compared to conventional businesses that require premises, overhead, business permits, a large number of employments, ecommerce needs fewer requirements. Usually, you can even reduce your costs by computerization.
  2. It can reach qualified customers
    Ecommerce is right on the internet, whether potential buyers are there to seek for their needs. It’s like they are seeking you, instead. What you have to do is finding a way to be found.
  3. It can engage the customers
    Ecommerce has a lot of ways to engage customers – an attractive web design, a 24/7 customer support, coupons, quizzes, etc. All of hot offers are reachable for your customers too. It’s perfect!
  4. The result is measurable
    Ecommerce is close to technology. The advancement of technology always gives benefits for it including the innovative tools that support digital marketing.
  5. The result is terrific in brand development
    Ecommerce has a global market. You can apply various techniques, strategies or methods to noticed, known by the market. Fail in one technique? Hundreds of techniques are waiting.

There are a lot more benefits of ecommerce you can find out, after experiencing it by yourself. Do you want to online your business now? will show you how to make it a start.

Is Your Digital Marketing Strategy Going to Gain Success This April?

It may be a repetitive question you always ask to yourself every month…
Digital marketing seems to be an entrance door where all possibilities can find its path to reality. Lots and lots of strategies are exposed to you by experts, webmasters and other guru.
But, what is digital marketing, again? Perhaps, knowing better the essence of the marketing will lead you to the success this month.

April Mop is getting passed by, so let us step forward and leave our silliness behind. What silly things, by the way? If you count yourself a good marketer, you better eliminate some of devices or social media channels you use now – a marketer often has a lot of channels than they need). Regardless the advancement of technology that makes things handier and more practical, using a bunch of platforms to market your products or services is not a wise decision.

Webs, apps, social networks (Facebook, Twitter, Instagram, Youtube, etc), you can have it all BUT can’t be the best of all. Each of the platform works on its specific way that requires different ways of analysis, application and evaluation. You need a unique strategy for each of them! No one can handle that without a mess here and there. So, choosing one where you have an expertise at is much, much better.

One or two social network with a focus can give you deeper insights about your customers. You can build relationships with your consumers and interact with your partners. The relationships and interactions will show you better knowledge about your customer behavior as well as preferences that is crucial for the next decision-making.

With a more focused approach in digital marketing, success is no doubt yours IF you have the other keys:

  1. Professional customer management
  2. Dynamic customer interactions
  3. Balanced analysis

Your interactions with customers or partners will require an ability to manage them so you will never leave even a bad impression. At last, a good analysis of the customer behavior and preferences will get you closer to success.

Need a firm that can help you apply the keys to your business? has all of the expertise and experience

Should You Turn Your Head to Google Adwords and Leave Organic SEO, Today?

A classic battle of organic SEO and Google Adwords in the search of organic traffic…
Who’s got to win the hearts in the empire of internet marketing?
What weapons does each have to give us, marketers, the most benefit?

A long, tiresome debate has been on the air for such a long time – that is whether or not a marketer should give Google Adwords a chance. Organic traffic is the most tempting, ultimate goal of those who run the ups and downs of digital marketing, e.g. social media marketing, affiliate marketing, email marketing.

At one point, it is hardly denied how the organic traffic obtained from fresh, well-applied SEO could bring out the highest number of visitors. Nothing can beat it, even if all non-organic search channels – that are obviously fresher – are combined. Of all, organic SEO standouts all alone for a reach of 51%! And, as ever before, the hospitality industry has been enjoying the fruits: more traffic, a higher conversion rate, more sales, more PROFIT.

So, what if combined with Google Adwords? Wouldn’t it be a fantastic number of traffic flooding in your web?

It’s a fine idea, anyway. is a right partner to plunge into the battle of internet marketing, and bring out the victory. People are starting to dump organic SEO for Google Adwords while, you see, no wrong is about the SEO. Yes, Google Adwords gives more visitors, more display networks, more room for rapid changes, and, more importantly, more value of time. While organic SEO, slowly but surely, are drawing in the traffic into your web, Google Adwords floods it in no time!

BUT, just like a viral growth of Youtube videos, for instance, the fruits of Google Adwords do not last long. Organic SEO has a stronger base of all, which stands long and lasts long for good. A combination of both organic SEO and Google Adwords is powerful – sharp as a sword, fast as an arrow. Together, they are the emperor of both worlds: long-term and short-term marketing.

Want to feel the fruits of this powerful combination? Let’s contact us.