Is Social Media Marketing Just a Trend?

19 February 2018

Are you one amongst those who use social media for your tactical plan in your search for traffic?
Why do you harbor your hope on it? Is it because of the popularity?
What do the experts and surveys say about social media marketing?
One by one, your curiosity will be answered…

Social media have been part of today’s people’s lifestyle. It indicates that the media are a potential for marketing. BUT, again, it’s prone to be lifestyle-like, which can come and go rapidly. What if the period of the popularity is much shorter than what you expected it?

Fortunately, a lot of surveys show the opposite, breaking the doubts over the use of social media in digital marketing. This contradictory issue is starting to fade away as numerous surveys show positive results & bold statements about how effective social media marketing is!

In 2014, Hubspot, for instance, reported that 92% of their respondents, who are marketers, felt the effectiveness of social media for their business. 80% of them got increased traffic to their web after some time plunging into the marketing.

It is NOT just a trend. Moreover, there are practical, technical reasons why social media will be able to adapt the changes in the world of digital marketing. Here are 10 reasons why the media will always be people’s interest and able to survive. They:
1. Increase brand recognition
2. Give more opportunities
3. Improve brand loyalty
4. Increase conversion rate
5. Increase brand authority
6. Increase inbound traffic
7. Increase SERP ranking
8. Richer costumers’ experience
9. Deeper costumers’ insights
10. Lower marketing cost

It’s hard to disregard the long list of the significances of social media in ecommerce, especially, that social media give many appealing features to the web such as increased SERP ranking, inbound traffic and conversion rates! Really good for SEO! The opportunities should never be missed because of the lack of knowledge about social media. Leave it to an expert that knows what to do and how to do it properly.

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