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Marketing tactics

4 Marketing Tactics for Appealing to Generation Z

To secure the favor of the up-and-coming generation of consumers, you have to know what makes them tick. Keep reading to learn Gen Z’s motivators and how you can shape your business to match their values.

Help them build their brand.

After witnessing millennials struggling to find a job after college, Gen Z recognizes the importance of getting valuable work experience early. Not satisfied with simply working at the local grocery store, they’re volunteering, starting online shops and partnering with companies as ambassadors. They’re constantly on the lookout for ways to build up their personal brands. This is where your organizations comes in.

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